Ph.D. in Marketing Research, Universidad Autónoma in Madrid (ES). M.A in Sociological Consumerism, Universidad Complutense de Madrid (ES).
Dr. Goy Yamamoto helps to develop research projects, seminars, and publications related to youth consumption culture, and social change in Japan. Her work relates to how different kinds of consumption, ranging from Japanese to Spanish, are structured. Dr. Goy Yamamoto is Executive Board member of East Asia Net (European Research School Network of Contemporary East Asian Studies) and member of the expert panel of the Observatory of Foreign Policy OPEX at the Fundación Alternativas Think Tank.